The platform is rolling out a new feature that enables them to reduce the quantity of AI-made media appearing in their streams. This step comes as the platform revealed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The update is being tested over the next few weeks before a full-scale release. This shift aligns with a increase in AI-generated material, spurred by emerging content generation software.
AI Proliferation Online
Studies have shown that approximately a tenth of the quickest rising video streams on a popular video site primarily display AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that a lot of users like content produced via AI tools, from computer-generated images to science explainers, and we want to give people the ability to adjust the amount of that, based on their own likes,” commented a company executive.
Volume and Proportions
The service disclosed that there are now over a billion videos on its app identified as made with AI. Collectively, over 100 mn media items are uploaded to the service daily, making AI-generated material a minor portion of its overall inventory.
Customizing Your Feed
Users will be able to reduce or increase the level of artificial media they watch by using the content preference setting in the platform and picking “AI-generated content”. Additional categories that currently be controlled under the filter cover politics, clothing, beauty, and choreography.
AI Disclosure Rules
Its rules require users to label convincing AI-made content, and it forbids malicious AI impersonations of celebrities or crisis events. Any realistic AI video that is not labeled can be removed under its terms of service.
Additionally, the app will henceforth apply an “AI-made” label to content made using its own AI tools, or flagged by an cross-platform project for identifying content made by AI. This step is aimed to deter users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The platform is furthermore establishing a $2m educational fund for professionals and groups to develop educational content about ethical AI use. This program will support charitable organizations focused on teaching computer science.
Content Safety Approach
TikTok has supported its moderation strategy, during controversy over proposals to make redundant hundreds of content moderators in Britain. The company is planning to cut hundreds of positions in its user protection division in London, with labor groups and internet security professionals raising concerns that people are being substituted by machine-led review.
A company official explained that human moderation would still have a role, but artificial intelligence can shield workers by filtering out the most graphic content before it gets reviewed by humans. TikTok stated a 76% decrease in disturbing and violent content handled by safety staff over the previous year due to intervention by its machine learning processes.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a extensive automated help is really helping us work at speed.”
